Most ad agencies get the chance to work with both Fortune 500 corporations and small, often local, non-profit organizations. This diversity of work is part of what makes a career in marketing so unpredictable — and so fulfilling. At Superhuman, we’ve spent a fair amount of time partnering up with both types of clients, and we’ve noticed that non-profits have assets that corporate brands can learn from, emulate and ultimately use to strengthen their culture. Here are the biggest lessons corporate teams can learn from non-profits. 1. A Strong Central Mission is Everything When corporate brands are built on a… View Post