In case you haven’t heard the good news, Gluek beer is back in action. We were given the opportunity to help get the iconic Minnesota brand off the ground and back into pint glasses across the midwest. Working closely with the brand, we’ve strived to celebrate its heritage through strong values and a refreshed look and feel. While there’s a lot still in the pipeline, you can check out the 1-pager website we made for Gluek Beer now. We aimed to bring the new look and feel to life, share a taste of the brand’s rich history and direct people to the best places to find it.… View Post

This summer, we’re incredibly excited to have three talented interns among us. It’s getting crowded in our office! Welcome, Taylor, Sandy and Zach. Get to know them more below. Taylor McKenzie Where do you go to school, and what do you Study? I go to Baylor University in Waco and I am studying Marketing and Management. My college experience has basically been an episode of Fixer Upper. What projects, jobs or hobbies are you pursuing in school? As a marketing major, I get to work on a lot of projects, which I love because it allows me to be in charge.… View Post

What’s next? It’s a question that isn’t optional in marketing. If you fail to see—or create—what’s next, you won’t survive. At Superhuman, we do a lot of talking about what’s next. As purpose-driven marketing spreads, the question begs to be asked: Will it eventually get replaced by something else? Most concepts don’t last forever. Frameworks naturally evolve and branch off into new schools of thought. The best ideas don’t just survive but evolve, and ideas that don’t have legs die off. So, will brand purpose eventually change, die off or get replaced by something shinier? Ironically, the more we read… View Post

Two public sector heavyweights, Granicus and GovDelivery, recently merged into one company to bring government workers a comprehensive suite of digital tools. Vista Equity Partners came to us to help rebrand the new company in a way that would unite both companies behind a shared mission. Both were the first major players in their category, with Granicus digitizing government meetings and GovDelivery making it possible for government organizations to communicate digitally with citizens. It was a natural marriage that would only allow government workers to build a stronger, more effective relationship with their constituents. The new company wanted to keep… View Post

Most of us came to Superhuman from an agency of 50+ people. Being at a larger agency meant more client meetings, more leftovers, and more people bringing in Friday donuts. As hard as we tried to make standing desks happen and to ignore the free leftover pizza, the pounds crept on. We now have the luxury of working in an office with less than 10 people where it’s a little bit easier to manage some of those environmental factors and to rally the people around us to embrace healthy lifestyles. At Superhuman, the small but passionate healthy faction has taken… View Post