We’re excited to share that we’ve hired both our summer interns, Sandy Meirovitz and Zach Simon. They both came right out of the University of Minnesota in May and dove straight into creative work. Sandy’s ability to create brands, master detail-oriented design tasks and think conceptually impressed us within weeks, and we knew she’d be a great fit. Zach hit the ground running with website projects, voice & tone and even video editing, and became an immediate asset to the copywriting team. They’ve both contributed a lot to our culture, and we’re so glad to have them as part of… View Post

In case you haven’t heard the good news, Gluek beer is back in action. We were given the opportunity to help get the iconic Minnesota brand off the ground and back into pint glasses across the midwest. Working closely with the brand, we’ve strived to celebrate its heritage through strong values and a refreshed look and feel. While there’s a lot still in the pipeline, you can check out the 1-pager website we made for Gluek Beer now. We aimed to bring the new look and feel to life, share a taste of the brand’s rich history and direct people to the best places to find it.… View Post

This summer, we’re incredibly excited to have three talented interns among us. It’s getting crowded in our office! Welcome, Taylor, Sandy and Zach. Get to know them more below. Taylor McKenzie Where do you go to school, and what do you Study? I go to Baylor University in Waco and I am studying Marketing and Management. My college experience has basically been an episode of Fixer Upper. What projects, jobs or hobbies are you pursuing in school? As a marketing major, I get to work on a lot of projects, which I love because it allows me to be in charge.… View Post

What’s next? It’s a question that isn’t optional in marketing. If you fail to see—or create—what’s next, you won’t survive. At Superhuman, we do a lot of talking about what’s next. As purpose-driven marketing spreads, the question begs to be asked: Will it eventually get replaced by something else? Most concepts don’t last forever. Frameworks naturally evolve and branch off into new schools of thought. The best ideas don’t just survive but evolve, and ideas that don’t have legs die off. So, will brand purpose eventually change, die off or get replaced by something shinier? Ironically, the more we read… View Post

Two public sector heavyweights, Granicus and GovDelivery, recently merged into one company to bring government workers a comprehensive suite of digital tools. Vista Equity Partners came to us to help rebrand the new company in a way that would unite both companies behind a shared mission. Both were the first major players in their category, with Granicus digitizing government meetings and GovDelivery making it possible for government organizations to communicate digitally with citizens. It was a natural marriage that would only allow government workers to build a stronger, more effective relationship with their constituents. The new company wanted to keep… View Post