Are you a night owl or an early bird? Better at moderating bad habits or quitting altogether? Do you love opening a new bag of chips or finishing an older one? These are some of the questions Gretchen Rubin asks in her quest to create personality-centric advice. I’ve been on the Gretchen Rubin train since her last book, Better than Before. While many books about mastering habits create grand theories that should apply to everyone, Rubin says not so fast. People are fundamentally different from one another, and that’s important. The biggest concept she lays out is her theory of “the… View Post

We’re so pleased Meredith Engelen has joined us to help shape our approach to strategy. Get to know her more below! Tell us about your background and why you got into strategy. I honestly fell into strategy. Fortunately, a mentor of mine recognized that I was a great fit for it and hired me. I couldn’t be more grateful, and I’ve never looked back. Solving problems has always brought me joy—I love a good challenge. I enjoy tying together seemingly disparate bits of data, insight and perspectives to illuminate an answer or a new way of looking at a brand or industry.… View Post

This year, we were thrilled to get the chance to help revive the iconic Gluek beer brand. As part of that work, we created a robust website that shares the Gluek beer story with the world. Here’s a look at our process and goals in creating it. Objectives Our friends at Gluek wanted the site to accomplish several things. 1) Detail the brand’s storied history in a way that was colorful and fun. 2) Invite brand advocates to share their experience with Gluek. 3) Create a merchandise hub that would allow the brand to expand into everything from yoga mats to bags to comfy shirts.… View Post

We’re excited to share that we’ve hired both our summer interns, Sandy Meirovitz and Zach Simon. They both came right out of the University of Minnesota in May and dove straight into creative work. Sandy’s ability to create brands, master detail-oriented design tasks and think conceptually impressed us within weeks, and we knew she’d be a great fit. Zach hit the ground running with website projects, voice & tone and even video editing, and became an immediate asset to the copywriting team. They’ve both contributed a lot to our culture, and we’re so glad to have them as part of… View Post

In case you haven’t heard the good news, Gluek beer is back in action. We were given the opportunity to help get the iconic Minnesota brand off the ground and back into pint glasses across the midwest. Working closely with the brand, we’ve strived to celebrate its heritage through strong values and a refreshed look and feel. While there’s a lot still in the pipeline, you can check out the 1-pager website we made for Gluek Beer now. We aimed to bring the new look and feel to life, share a taste of the brand’s rich history and direct people to the best places to find it.… View Post