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Micah Mackert

Micah is a creative thinker and writer whose ventures have spanned everything from music to board games. He brings a great skillset to our team, including writing killer taglines and developing unique brand voice & tones. Welcome, Micah! Tell us about your journey to becoming a copywriter and landing at Superhuman.   After college I did internships and freelancing for non-profit literary presses. I thought editing would be a natural extension of an English degree and a desperate passion for books, but I swiftly gravitated to the marketing and publicity side of things. I was drawn to the challenge of condensing something… View Post

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Meredith Engelen

We’re so pleased Meredith Engelen has joined us to help shape our approach to strategy. Get to know her more below! Tell us about your background and why you got into strategy. I honestly fell into strategy. Fortunately, a mentor of mine recognized that I was a great fit for it and hired me. I couldn’t be more grateful, and I’ve never looked back. Solving problems has always brought me joy—I love a good challenge. I enjoy tying together seemingly disparate bits of data, insight and perspectives to illuminate an answer or a new way of looking at a brand or industry.… View Post

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This year, we were thrilled to get the chance to help revive the iconic Gluek beer brand. As part of that work, we created a robust website that shares the Gluek beer story with the world. Here’s a look at our process and goals in creating it. Objectives Our friends at Gluek wanted the site to accomplish several things. 1) Detail the brand’s storied history in a way that was colorful and fun. 2) Invite brand advocates to share their experience with Gluek. 3) Create a merchandise hub that would allow the brand to expand into everything from yoga mats to bags to comfy shirts.… View Post

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We’re excited to share that we’ve hired both our summer interns, Sandy Meirovitz and Zach Simon. They both came right out of the University of Minnesota in May and dove straight into creative work. Sandy’s ability to create brands, master detail-oriented design tasks and think conceptually impressed us within weeks, and we knew she’d be a great fit. Zach hit the ground running with website projects, voice & tone and even video editing, and became an immediate asset to the copywriting team. They’ve both contributed a lot to our culture, and we’re so glad to have them as part of… View Post

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In case you haven’t heard the good news, Gluek beer is back in action. We were given the opportunity to help get the iconic Minnesota brand off the ground and back into pint glasses across the midwest. Working closely with the brand, we’ve strived to celebrate its heritage through strong values and a refreshed look and feel. While there’s a lot still in the pipeline, you can check out the 1-pager website we made for Gluek Beer now. We aimed to bring the new look and feel to life, share a taste of the brand’s rich history and direct people to the best places to find it.… View Post