Two public sector heavyweights, Granicus and GovDelivery, recently merged into one company to bring government workers a comprehensive suite of digital tools. Vista Equity Partners came to us to help rebrand the new company in a way that would unite both companies behind a shared mission. Both were the first major players in their category, with Granicus digitizing government meetings and GovDelivery making it possible for government organizations to communicate digitally with citizens. It was a natural marriage that would only allow government workers to build a stronger, more effective relationship with their constituents. The new company wanted to keep… View Post