becky lang /

Stacia Burtis, Senior Designer 1. What brought you to Superhuman? To make a long story short, I was freelancing and Superhuman provided me with the perfect environment where I could collaborate while still working on personal projects. Eventually I had enough work at Superhuman to wrap up my other projects. The whole thing happened very organically, which is why I think it works so well. I love how small it is. I’m best friends with everyone I work with, which is very important in such a collaborative space. 2. What’s a career goal you’d like to accomplish in 2017?  We’re wrapping… View Post

becky lang /

Elisabeth Moss as Peggy Olson - Mad Men _ Season 7, Episode 2 - Photo Credit: Michael Yarish/AMC

Women’s empowerment is a hot topic in advertising right now. As a lady, it seems like I can’t watch a razor commercial without being reminded that a) I’m amaaazing b) I’m beautiful, smooth legs or nah c) I can do anything! Sometimes these ads might acknowledge that it’s hard being a woman, as in we want to do it all, but we can’t, and also our teenage children scoff at our choice in footwear, no matter how hard we try to be hip.  This topic is so hot there’s even an awards show called #Femvertising. The idea behind #Femvertising is a… View Post

becky lang /

lil-sweet

Justin Guarini. A cat driving a tiny car. A confused dad as “the straight man” in a suddenly pink and bubbly universe. Some form of this equation must have been chalked up on the wall as creatives dreamt up Diet Dr. Pepper’s latest ad. It reads like the episode of South Park where they discover Family Guy jokes are written by a manatee pushing balls into a Powerball-like machine. The theory is, if we string a bunch of random pop culture references together in a bizarre way, it creates magic for millennials. This type of advertising is nothing new. Skittles… View Post