Women’s empowerment is a hot topic in advertising right now. As a lady, it seems like I can’t watch a razor commercial without being reminded that a) I’m amaaazing b) I’m beautiful, smooth legs or nah c) I can do anything! Sometimes these ads might acknowledge that it’s hard being a woman, as in we want to do it all, but we can’t, and also our teenage children scoff at our choice in footwear, no matter how hard we try to be hip.  This topic is so hot there’s even an awards show called #Femvertising. The idea behind #Femvertising is a… View Post

During a work trip to NYC last summer, I had a killer falafel sandwich from a tiny place in the West Village. Crispy falafel and fresh veggies smothered in hummus and tahini, all tucked into a soft pita … heaven. And so I wondered, where’s some good falafel around here? Turns out, there are a lot of options! Loon Deli You’ve probably driven by dozens of times thinking it’s just another sketchy convenience store and never giving it a second thought. But inside is a takeout counter with some of the best falafel and gyros around. The falafel is fried-to-order… View Post

When lunchtime rolls around at Superhuman, one word comes up most: pho. There’s nothing like some hot noodle soup full of fresh herbs to warm our bellies for the afternoon. Grant points out some of the advantages of pho. “Overall I like how the price of pho is reasonable, unlike ramen. Also it doesn’t leave me feeling as bloated and dehydrated.” Drew has been unable to stop coming up with wordplay for talking about pho. “We’ve had pho so many times in the last three months that I can’t stop coming up with puns including ‘pho’… I’m sure it’s pho-nnoying for… View Post

Justin Guarini. A cat driving a tiny car. A confused dad as “the straight man” in a suddenly pink and bubbly universe. Some form of this equation must have been chalked up on the wall as creatives dreamt up Diet Dr. Pepper’s latest ad. It reads like the episode of South Park where they discover Family Guy jokes are written by a manatee pushing balls into a Powerball-like machine. The theory is, if we string a bunch of random pop culture references together in a bizarre way, it creates magic for millennials. This type of advertising is nothing new. Skittles… View Post

In his downtime, Superhuman Design Director Grant Wilson has been working on this poster for his son Harvey’s bedroom. Bringing together everything from Nerf balls to Lego astronauts to Jordans, the poster shows all of Grant’s favorite things as a kid. Here’s more insight into his thinking. What inspired you to create this poster? I still remember going to my grandpa and grandma’s house and seeing all my dad’s childhood toys and artifacts. He had motocross trophies and a bunch of vintage toys. I wanted to make something that took all my childhood artifacts and brought them to life for my son. Tell us… View Post