One of our favorite things about working in this industry is seeing our work come to life in the real world. When we worked with omnichannel commerce company Kibo, we saw that happen faster than ever. We were lucky enough to help them design their brand from the ground up over the last several months. This week, the final piece of that process, their new website, officially launched. It was important to us that this site be a living, breathing extension of the brand language we built for Kibo, from the splashes of color to the angles creating forward momentum. We designed the… View Post

Most ad agencies get the chance to work with both Fortune 500 corporations and small, often local, non-profit organizations. This diversity of work is part of what makes a career in marketing so unpredictable — and so fulfilling. At Superhuman, we’ve spent a fair amount of time partnering up with both types of clients, and we’ve noticed that non-profits have assets that corporate brands can learn from, emulate and ultimately use to strengthen their culture. Here are the biggest lessons corporate teams can learn from non-profits. 1. A Strong Central Mission is Everything When corporate brands are built on a… View Post

We’re excited to announce we’ve built a brand new website for Superhuman. We wanted to create a space online that could capture the culture and conversations we enjoy here on a daily basis. To do this, we created a clean, vibrant website that shows off our best assets: our work, philosophy and culture. Here are some more details on making the site from the people involved: Van, CEO: “While I believe in simplicity, I thought the last iteration of our website was perhaps too simple. I wanted the new website to be more functional but also to better represent who we are.… View Post

It doesn’t take a marketing expert to notice that Apple has changed in the last couple years. Whether it’s the ads starring characters like Chloë Sevigny and Cookie Monster, or the all new, yet still old-feeling iPhone SE, everything from their marketing to product development has felt out of step. Tech critics have been eager to talk about how Apple could keep pace with, well, Apple once again. Their product lineup could be less bloated. They could focus more on the partnerships that make their software useful. They could surprise people instead of perfecting competitors’ products (styluses, phablets and watches).… View Post

Even if you haven’t heard of Briggs & Stratton by name, chances are you’ve pushed one of their lawn mowers, weeded your garden with their gear or fired up one of their generators at your cabin. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, although many people may not realize that. Located in Milwaukee, Wisconsin, they’ve been focused on making great engines for over 100 years. In 2015, they wanted to tell their story in a bigger way than ever. Briggs & Stratton came to us with a strategy they’d developed in partnership… View Post