It doesn’t take a marketing expert to notice that Apple has changed in the last couple years. Whether it’s the ads starring characters like Chloë Sevigny and Cookie Monster, or the all new, yet still old-feeling iPhone SE, everything from their marketing to product development has felt out of step. Tech critics have been eager to talk about how Apple could keep pace with, well, Apple once again. Their product lineup could be less bloated. They could focus more on the partnerships that make their software useful. They could surprise people instead of perfecting competitors’ products (styluses, phablets and watches).… View Post

Even if you haven’t heard of Briggs & Stratton by name, chances are you’ve pushed one of their lawn mowers, weeded your garden with their gear or fired up one of their generators at your cabin. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, although many people may not realize that. Located in Milwaukee, Wisconsin, they’ve been focused on making great engines for over 100 years. In 2015, they wanted to tell their story in a bigger way than ever. Briggs & Stratton came to us with a strategy they’d developed in partnership… View Post

Women’s empowerment is a hot topic in advertising right now. As a lady, it seems like I can’t watch a razor commercial without being reminded that a) I’m amaaazing b) I’m beautiful, smooth legs or nah c) I can do anything! Sometimes these ads might acknowledge that it’s hard being a woman, as in we want to do it all, but we can’t, and also our teenage children scoff at our choice in footwear, no matter how hard we try to be hip.  This topic is so hot there’s even an awards show called #Femvertising. The idea behind #Femvertising is a… View Post

During a work trip to NYC last summer, I had a killer falafel sandwich from a tiny place in the West Village. Crispy falafel and fresh veggies smothered in hummus and tahini, all tucked into a soft pita … heaven. And so I wondered, where’s some good falafel around here? Turns out, there are a lot of options! Loon Deli You’ve probably driven by dozens of times thinking it’s just another sketchy convenience store and never giving it a second thought. But inside is a takeout counter with some of the best falafel and gyros around. The falafel is fried-to-order… View Post

When lunchtime rolls around at Superhuman, one word comes up most: pho. There’s nothing like some hot noodle soup full of fresh herbs to warm our bellies for the afternoon. Grant points out some of the advantages of pho. “Overall I like how the price of pho is reasonable, unlike ramen. Also it doesn’t leave me feeling as bloated and dehydrated.” Drew has been unable to stop coming up with wordplay for talking about pho. “We’ve had pho so many times in the last three months that I can’t stop coming up with puns including ‘pho’… I’m sure it’s pho-nnoying for… View Post