We’re so excited to introduce a brand we helped develop in partnership with our clients at Vista Equity Partners, who focus on investing in software and technology companies. They came to us with a brand new merger that would make managing sales dramatically easier for retailers and brand manufacturers. By uniting the services of marketlive, Shopatron and FIVERUN, they were able to offer one streamlined omnichannel commerce solution that covers everything from order management to mobile point of sale. With over 40 collective years of expertise, Kibo hopes to dramatically unify the consumer experience.
Our challenge was to give this new company an identity that conveyed how groundbreaking, simple and streamlined their service is.
We named the company Kibo after the peak of Mount Kilimanjaro. We thought this name conveyed the power and ambition of their service. We also created the brand’s strategy, voice & tone and visual brand language. We hope that we’ve given our partners the tools they need to elegantly communicate how transformative their product can be for businesses.
To help launch Kibo, we developed creative for its internal launch, as well as the public reveal at the National Retail Federation’s Big Show in New York City. Finally, we created an anthem video that shared their vision.
To house the new brand, we designed and developed a streamlined website and are currently drafting a 2.0 version of their website.
We can’t wait to see what Kibo will do for its many clients, who range from Neutrogena to Yamaha. Join us in congratulating Kibo and Vista Equity Partners on this brand new venture!
Questions about the Kibo launch? You can direct them to firstname.lastname@example.org.
Check out the work here: